Daniel StoyanovLumiInsideBeauty store chatbot

Inside Lumi, Sugarcoat Beauty’s chatbot

Free UK delivery over £25Cruelty-free, always30-day returns on unopened

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New Cloud Skin Tint, now in 16 shades

Glow, but make it you

Skin-first make-up and skincare, cruelty-free always and mostly vegan. Not sure of your shade? Lumi matches it from the one you already wear, in seconds.

Shop bestsellers
  • 4.8 12k reviews
  • Free UK delivery over £25

Lumi

Sugarcoat Beauty · online now

Hi, I’m Lumi, Sugarcoat’s beauty assistant. I can match your shade, build a routine to your budget, check ingredients or track an order. What are we glowing up today?

I can help you

  • Find your shade from one you wear
  • Build a routine to your budget
  • Check the ingredients you avoid
  • Track an order or start a return
  • Help at once if your skin reacts

Try asking

Beauty advice, never a diagnosis

Bestsellers

The ones our community can’t stop re-ordering.

  • vegan

    Cloud Skin Tint

    Weightless skin tint with a soft-dewy finish, in 16 shades.

    4.8 (3,214)

    £1816
  • vegan

    Jelly Lip Oil

    A glassy, cushiony lip oil with a hint of colour.

    4.9 (2,871)

    £124
  • vegan

    Glass Serum

    Glow serum with niacinamide and lactic acid for that glassy look.

    4.6 (1,988)

    £2230 ml
  • vegan

    Dewdrop Blush

    Bouncy cream blush that melts into a dewy flush.

    4.7 (1,402)

    £143
  • vegan

    Clear Days BHA Serum

    A 2% salicylic acid serum for clogged, breakout-prone skin.

    4.7 (2,410)

    £1630 ml
  • vegan

    Water Cloud Gel Cream

    An oil-free gel cream that hydrates without the shine.

    4.8 (2,204)

    £1250 ml

16 sweet shades of Cloud Skin Tint

Each one has a depth and an undertone: C cool, N neutral, W warm, O olive. Tell Lumi a shade you wear from any brand and it finds yours, with how sure it is.

  • 01 CMeringue
  • 02 NMarshmallow
  • 03 WVanilla Bean
  • 04 NShortbread
  • 05 WAlmond
  • 06 CRose Biscuit
  • 07 WHoneycomb
  • 08 WButterscotch
  • 09 NChai Latte
  • 10 OPistachio Praline
  • 11 WCaramel
  • 12 NToffee
  • 13 WCinnamon
  • 14 NCocoa
  • 15 WFudge
  • 16 CTruffle

Your routine, your budget

Tell Lumi your skin type, what you’re working on and what you want to spend. You get a cleanse, treat and moisturise routine with the total, checked against anything you avoid.

  1. 1Bubble Gel Cleanser£11
  2. 2Clear Days BHA Serum£16
  3. 3Water Cloud Gel Cream£12
  • Cruelty-free, alwaysNever tested on animals, by us or our suppliers.
  • Vegan, clearly markedMost formulas are vegan; the ones that aren’t say so.
  • Every ingredient listedFull lists on every product, and Lumi checks them for you.
  • Reactions always refundedOpened or not. Your skin comes first.

4.8 out of 5, from 12,400 reviews

Real talk from the Sugarcoat community.

  • “Lumi matched me to 10 Pistachio Praline first try. My first ever tint that isn’t orange on olive skin.”

    Priya · combination skin · Cloud Skin Tint

  • “Jelly Lip Oil in Pink Lemonade is my whole personality now. Glassy but not sticky.”

    Grace · Jelly Lip Oil

  • “A serum didn’t agree with me. Lumi told me what to do first, then refunded it, opened. Lovely team.”

    Sam · sensitive skin · Customer care

Delivery & happy returns

Standard UK
£3.95, 2–3 working days. Free over £25.
Express
£5.95, next working day if you order by 8pm.
Returns
Unopened, within 30 days. Wrong shade? Swap it free.
Hygiene rule
Opened make-up and skincare can’t come back for a change of mind. Reactions are always refunded; faults within 30 days of delivery.

Orders, refunds, a reaction? Lumi answers any time; our care team is in 8am–8pm, seven days.